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Discover how designers play with dimension and space to create mindbending optical illusions that leap off the page—and wall, and screen. Enter your email to download this article from HOW magazine. Social media can feel intimidating for creatives, especially as the list of responsibilities assigned to the average designers grows. However, social media can provide great opportunities for designer if it’s used effectively. Taking full advantage of your presence on the web could easily mean the difference between being memorable and landing an opportunity, or just being another name in the stack. Facebook Strategy for Designers: These days, Facebook users tend to be an older demographic. It is also the platform where most adult users spend their time, particularly those who could be your prospective employers or clients.
As a designer, your public Facebook profile should show you talking about things related to design and the design industry. It could be useful to have your own Facebook Brand Page showcasing your work and sharing design articles and resources and your thoughts on the industry, as well as self-initiated work that may not be in your portfolio. This strategy helps establish your credibility and passion for your career when employers, clients and recruiters perform a search about you in social media. Consider having clients or previous employers who have recommended you provide you with a video testimonial and post this in the section under that position.
This is very impressive and something very few people take advantage of. If you can take advantage of video testimonials, then consider posting images of the projects you worked on in that position. This will help you be more memorable than everyone who is simply posting a wall of text, highlighting their accomplishments. This is perfect for showing off your PDF portfolio and making it accessible to employers, clients and recruiters.
Dig in further in Roberto Blake’s HOW Design University workshop, Leveraging Social Media as a Designer. Twitter Strategy for Designers: There are few social media platforms that provide you direct access to nearly anyone in the world. Twitter is still a very strong platform for building relationships, getting attention and engaging with people directly. What most people don’t realize is that is also a great listening and research platform. When applying to a job, you can find out a lot about a company, its employees and its leadership via its individual or corporate Twitter profiles.
Interact with their posts, share them and also ask questions. Instagram Strategy for Designers: While many designers are using Instagram to showcase their work, there’s more to a strategic approach than just sharing snapshots of your work. If you’re a designer primary interested in attracting local clients or local companies, then taking advantage of geo-tagging your post is critical. The other facet of Instagram overlooked by many creative professionals is its video sharing functionality.
With a quick video you can showcase a time-lapse of a creative project, or provide some quick commentary on a piece from your portfolio. Instagram video tends to get more attention and engagement that static images. Periscope Strategy for Designers Live streaming is something that has come more into mainstream awareness over the past year, largely due to the mobile live streaming app Periscope. Using your Twitter profile, you can create a Periscope account and turn your smartphone into a broadcasting platform with just a few clicks.
For designers, it’s a great opportunity for the community to get to know the person behind the work and even to show off some of your abilities in real time. This strategy is great for reducing the anxiety of working with a stranger and making a real human connection. A session or offer advice to potential clients about what it’s like working with you. If an employer or client is interested in hiring you, it’s helpful for them to see your creative process in action. You may have before-and-after images in your portfolio, but a static image doesn’t have the same impact as a time-lapse video breaking it down in 2-5 minutes. Social Media is Just Another Tool Any tool you’re unfamiliar with can be intimidating.